Agency competitor research often becomes scattered across individual notes, source lists, and review decisions. Content Radar keeps the Business Profile, relevant competitors, supported sources, tracked content, and workspace activity together for each engagement.
Member roles support shared access. Teams can review findings against client-specific criteria such as direct competitive response, topic expansion, positioning shifts, and watch items. Live summaries show current activity, and Workspace History keeps recorded changes available with a seven-day restore window for eligible versions.
Client analysis and reporting still happen in the agency's chosen workflow. Content Radar does not generate, schedule, download, or email client reports.
Agency workflow
Define the workspace context
Create or review a Business Profile so discovery starts from the company, market, audience, and offering context relevant to the engagement.
Discover competitors and supported sources
Choose relationship and market scope, review suggested competitors, then connect selected public RSS, Atom, and sitemap sources.
Review new content and discoveries
Content from supported feeds and sitemaps enters the tracked library. Links from Google Alerts RSS and manual research wait for approval.
Qualify findings for the engagement
Review whether each signal calls for a competitive response, exposes a topic gap, suggests a positioning shift, or belongs on a watch list.
Prepare the client handoff
Move selected evidence into the agency's reporting workflow with a short activity summary, notable signals, recommended actions, and watch items.
Collaborate and review History
Invite members with workspace roles, coordinate review through source health and content states, and use live seven-day summaries and Workspace History for current activity and eligible restoration.
What agencies get
Content Radar brings structure to competitor discovery, supported public sources, content review, collaboration, and Workspace History.
Content Radar supports multiple separate workspaces with workspace switching, members, and roles. It does not yet provide a unified cross-workspace agency dashboard, centralized client reporting, generated client reports, scheduled client reports, or cross-workspace reporting.
Explore further
Browse the sources, industries, and resources that pair well with repeatable competitor research.
Organize supported public feeds and sitemaps for a focused set of competitors.
See how agency workflows apply across common client verticals.
Browse regional research pages for the markets relevant to the engagement.
See how Content Radar stacks up against spreadsheets, manual tracking, and other tools.
Start from ready-made workflows and templates for repeatable competitor research.
Open the dashboard and explore how Content Radar fits your agency's competitive research workflow.