Most content teams do competitive research in bursts: a few hours before a planning cycle, a quick scan before writing a piece, or an ad hoc browse when someone notices a competitor published something interesting. The result is an editorial calendar built on incomplete information.
Content Radar gives content teams a persistent view of supported competitor publishing activity. Feed and sitemap content enters the tracked library, while alert-based and manually discovered links wait for approval. Source health and live summaries keep the evidence and its limitations visible.
Workflow
Add your key competitors
Discover or add relevant competitors, then connect supported RSS, Atom, or sitemap sources for their public publishing activity.
Add new publishing activity
New content from supported feeds and sitemaps is added to the tracked library with competitor and source attribution.
Review new content as it surfaces
Review new content with clear status controls. Links from Google Alerts RSS or manual research stay separate until approved or dismissed.
Save the evidence worth discussing
Use New, Reviewed, Saved, and Archived states to keep selected competitor content ready for team review.
Apply the evidence in planning
Use the reviewed source material in the editorial planning and analysis process your team already follows.
Editorial planning
Competitor publishing is one input to an editorial calendar, not the whole plan. Treat it as evidence for a planning hypothesis, then check that hypothesis against search data and what you know about your audience.
Search evidence
Keyword demand, intent, and search results from the SEO tools your team already uses.
Audience and product priorities
Customer questions, product knowledge, and the topics your team can cover with real authority.
Competitor publishing evidence
What relevant competitors recently published through supported sources, reviewed in Content Radar. It can support or challenge a topic idea, but it does not prove demand on its own.
An example routine. Adjust the steps and timing to how much your competitors publish.
Candidate URL actions
Article statuses
What content teams get
Content Radar keeps relevant competitors, supported sources, reviewed content, member access, and Workspace History in one consistent workflow.
Explore further
Browse the sources, industries, and resources that pair well with editorial planning.
Follow the channels where competitors publish new articles, guides, and resources.
See how content teams in other markets approach competitor research.
Weigh Content Radar against alerts, spreadsheets, and manual tracking.
Use a ready-made workflow or template to structure your editorial research.
Open the dashboard and add the competitors and supported sources that matter to your editorial research.