Templates and checklists
Structure competitors, sources, findings, review context, and actions.
Compare reviewed competitor themes with owned coverage and priority.
Review blog source health, new posts, context, patterns, and actions.
Organize releases, launches, integrations, messaging, significance, and response.
Run a weekly agenda for source health, new findings, priorities, and owners.
Review new competitor URLs before mapping gaps and SEO actions.
Template quality
Source types
Use cases
Compare approaches
What should a competitor tracking template include?
Include competitors, approved sources, new findings, review context, source health, decisions, owners, due dates, and completed actions.
Should sources and findings be kept in the same table?
Usually not. A source inventory and a reviewed findings table have different fields and update cycles.
Can a template replace source monitoring?
A template can structure manual work, but it does not check feeds or sitemaps, discover new URLs, or surface source-health issues on its own.
Do these templates require private competitor data?
No. They are designed around public, structured, user-provided, and user-approved competitor publishing sources.