Step 1
Create a Business Profile manually or analyze your website, then review the captured company, market, audience, and offering context before confirming it. This context anchors competitor discovery and can be edited or replaced later.
Define business context
Step 2
Run discovery for direct competitors, indirect competitors, or both. Choose All markets, Local, or Global scope, review the evidence and score for each candidate, then add relevant companies or reject the rest. Manual competitor creation remains available.
Discover competitors
Step 3
Use a competitor website as a bounded discovery starter for common RSS, Atom, and sitemap paths, or add a known structured source. You can also add a compatible public Shopify, WooCommerce, or structured custom ecommerce store, which runs a bounded compatibility check before it is monitored. Neither path crawls arbitrary pages or bypasses access controls.
Add sources or compatible stores
Step 4
Direct RSS, Atom, and sitemap ingestion normalizes and deduplicates entries before writing new Articles, while a Google Alerts RSS monitor and manual entry write Candidate URLs. Compatible ecommerce stores follow a separate path: a bounded catalog import fills Store Products, kept distinct from Articles and Candidate URLs.
Import content or a product baseline
Step 5
Confirm, dismiss, or mark Candidate URLs as duplicates, and review Articles with New, Reviewed, Saved, and Archived states. Manual and daily scheduled store checks record Product Events for new and removed products, price changes, and stock changes, which appear in Recent changes and as in-app alerts. Source health, ingestion runs, and live seven-day summaries show where checks need attention.
Review content, products, and activity
Step 6
Invite members with workspace roles so the team can work from the same competitors, sources, content, and stores. Workspace History separately groups supported entity changes by day and category, provides exact restore previews, and allows eligible entity restoration within seven days. Product Events remain outside that restore system.
Collaborate and preserve history
Every step stays connected. Business context guides competitor discovery, competitors anchor sources and compatible stores, sources create Articles or Candidate URLs, and stores create Store Products and Product Events. Detections appear in alerts and Recent changes. Workspace History separately records supported entity changes, with eligible restoration available for seven days.
Open the dashboard and start with your Business Profile, relevant competitors, and a supported content source or compatible store.