How it works
A six-step workflow from adding competitors to producing keyword-mapped content briefs and intelligence reports.
Step 1
Add each competitor as a named entity in your workspace. Give it a name, website, industry, and any notes that help your team understand its relevance. Each competitor becomes the root that sources, candidate URLs, and content connect to. You can add as many competitors as your plan allows and organize them by category, region, or priority.
Add competitors
Step 2
Attach RSS feeds, Atom feeds, or sitemap XML files to each competitor. Paste a URL and Content Radar auto-detects the format: RSS, Atom, a urlset sitemap, or a sitemap index. For competitors without reliable structured feeds, Google Alerts RSS serves as a compliant, user-controlled discovery fallback. You can also import specific URLs in bulk via CSV or direct paste.
Discover or import sources
Step 3
Content Radar fetches from structured, public, or user-provided sources. It does not use browser automation, proxy rotation, CAPTCHA bypassing, or unauthorized crawling. This design makes your source workflows more reliable and easier to maintain over time. Structured feeds break less often and provide cleaner data than scraped HTML.
Monitor structured or permitted sources
Step 4
Every new URL discovered by a source fetch enters a candidate queue before landing in your tracked library. You review each candidate and decide whether it belongs. Accept URLs that are relevant, skip ones that are noise, or flag ones that need a second look. This step keeps your content library clean and your intelligence useful.
Review candidate URLs
Step 5
Once URLs are in your library, map them to target keywords, topic clusters, and content gaps. Manual CSV imports for competitor URLs and keywords work today. Connector workflows for enrichment from tools like Ahrefs and Google Search Console are on the roadmap. These connectors will bring in keyword difficulty, search volume, ranking competitors, and intent signals to help you prioritize.
Enrich with keyword and content mapping signals
Step 6
The reports workspace gives your team a live snapshot of competitor activity, source health, content status, and recent discoveries. Build weekly intelligence summaries, content gap reports, and editorial briefs that connect competitor movement to your content priorities. Share findings with stakeholders in a format they can act on without needing to dig through the raw data.
Turn findings into reports, briefs, and actions
Every step connects to the next. Competitors feed sources, sources produce candidates, candidates enter the library, the library gets enriched, and enrichment drives reports.
Request early access and start tracking competitor sources, reviewing candidate URLs, and mapping content to keyword opportunity.