Start with the recurring meeting the dashboard must support. A weekly review needs fresh URLs and source health. A monthly review needs trends and patterns. An executive view needs selected implications, not operational detail.
Build the dashboard in three layers
Coverage layer
Active competitors, monitored sources, source types, last checks, and health states.
Movement layer
New content, updated pages, page types, topic themes, and publishing velocity.
Decision layer
Review status, notes, assigned actions, watch items, and links to briefs or reports.
The core dashboard modules
| Module | Primary user question | Useful fields |
|---|---|---|
| Competitor overview | Who are we actively watching? | Type, priority, owner, last reviewed |
| Source health | Can we trust the current coverage? | Source type, status, last success, last error |
| Recent detections | What is new since the last review? | URL, competitor, source, date, review state |
| Content themes | Where is activity concentrated? | Topic, audience, page type, count |
| Velocity | Who is accelerating or changing mix? | New pages, updates, comparison period |
| Action queue | What does the team need to do? | Decision, owner, priority, due date |
The Content Radar product already provides operational pieces such as competitors, sources, source health, candidate review, ingestion history, and in-app detections. Teams can combine that workflow with ranking and analytics dashboards when they need performance data.
Design filters around review tasks
- ✓Time window: since last review, seven days, 30 days, or custom.
- ✓Competitor: one company, a priority group, or all active competitors.
- ✓Page type: guide, comparison, integration, use case, product, or update.
- ✓Topic or audience: the taxonomy used in planning.
- ✓Review state: unreviewed, confirmed, duplicate, ignored, or dismissed.
- ✓Source health: healthy, stale, failed, or needs attention.
Show trends only when they change a decision
A 30-day velocity chart is useful when it exposes acceleration. A cumulative count of all competitor URLs is usually not useful because it rises forever. Prefer comparison metrics with a clear baseline, such as this month versus the previous three-month average.
Create separate operational and summary views
| Operational view | Summary view |
|---|---|
| Individual URLs and review controls | Selected patterns and implications |
| Source errors and last-check details | Coverage confidence |
| Detailed tags and notes | Top themes and changes |
| Full action queue | Decisions requiring leadership attention |
Dashboard success metric
Start with the operational competitor view
Content Radar gives teams a workspace for competitors, sources, health states, candidate URLs, detections, and review decisions.